Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea. Bill Schley, Jr. Carl Nichols Carl

Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea



Download Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea



Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea Bill Schley, Jr. Carl Nichols Carl ebook
Publisher: N.W. Widener, Inc.
Page: 246
ISBN: 9780982694176

Winner of the Best Marketing Books Award from Strategy + Business Magazine. “There’s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself—or competitors and customers will do it for you. And we promise, you won’t like the tagline.” A few years back, a best seller called Why Johnny Can’t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can’t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord...

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